The Role of AI in Content Creation: A Foundation, Not a Replacement
May 29, 2024
Artificial Intelligence (AI) has undoubtedly revolutionized content creation, offering businesses and brands powerful tools to streamline processes and enhance...
Read moreTracking Digital Marketing Metrics That Matter
May 29, 2024
As a digital marketing strategist, I’ve witnessed an analytics revolution that has completely reshaped how we measure success and...
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Posted By Racheal Callaghan Content Strategy, SmallBusiness
Omni-Channel Strategy for Digital Campaigns
September 5, 2023
We OUTSIDE! This is the battle cry of consumers as the veil of Covid-19 has lifted and the masses...
Read more Posted By Racheal Callaghan Content Strategy, Marketing Trends
Influencer Marketing: 3 Considerations for Maximizing Your ROI
June 1, 2023
We all have our online FAVES aka influencers. Those personalities constantly show up on our timelines, their content gives...
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5 Simple Tips for A Solid Digital Campaign
November 20, 2022
One of the questions I get asked when I introduce myself as a Digital Consultant focused on strategy...
Read more Posted By Racheal Callaghan Content Strategy, Uncategorized
Data Protection in an Analogue Unsafe World
January 12, 2018
Are you prepared for the worst? For many of us, our phones are our lives. They hold our contacts,...
Read more Posted By startsocial Uncategorized
Communication in the midst of Covid? Go DIGITAL.
March 18, 2016
As a consultant offering Digital Marketing services, I have always been conscious of how important but overlooked digital is....
Read more Posted By startsocial Architecture, SmallBusiness, Uncategorized
Are You Ready for Social Media?
March 18, 2016
Dear Every Business, Social media is not your savior. There. I said it. But before you burn me at...
Read more Posted By startsocial SmallBusiness, Uncategorized