I started off 2025 urging a more intentional and thoughtful approach to digital, and interestingly, one point that stood out to a reader was the question of intentionally preparing for to go viral. In my previous article, I said: “The algorithm continues making it harder and harder for your...
Read moreThe Role of AI in Content Creation: A Foundation, Not a Replacement
Artificial Intelligence (AI) has undoubtedly revolutionized content creation, offering businesses and brands powerful tools to streamline processes and enhance productivity. However, while AI brings numerous benefits to the table, relying solely on AI-generated content can be limiting and may ultimately cost you the very thing that sets you apart...
Read moreInfluencer Marketing: 3 Considerations for Maximizing Your ROI
We all have our online FAVES aka influencers. Those personalities constantly show up on our timelines, their content gives us quick hits of dopamine, we indulge, and then quickly move on to the next one. For some people these interactions are fleeting, the content consumed and forgotten as soon...
Read more5 Simple Tips for A Solid Digital Campaign
One of the questions I get asked when I introduce myself as a Digital Consultant focused on strategy the question that often follows is, “Ok, so what do you DO?” As a digital strategist, I view myself as the cornerstone of every project that has a digital footprint....
Read moreData Protection in an Analogue Unsafe World
Are you prepared for the worst? For many of us, our phones are our lives. They hold our contacts, memories, work, financial information and even our most private, intimate moments. As important as they are, have you taken the time to secure, back up and create a plan for a...
Read moreCommunication in the midst of Covid? Go DIGITAL.
As a consultant offering Digital Marketing services, I have always been conscious of how important but overlooked digital is. Always expected to show up and show out with as few resources as possible. The afterthought in strategy but the headliner in execution. As I explained to my friends how...
Read moreAre You Ready for Social Media?
Dear Every Business, Social media is not your savior. There. I said it. But before you burn me at the stake listen. Too often businesses, large and small fling themselves full force into social media without considering much else besides “it looks nice”, “well my competitors are doing it”...
Read more